Yoga. Turmeric latte. Oil Pulling. A growing interest in Ayurveda in today’s wellness-obsessed society means that you’ve probably been exposed to concepts inspired by the ancient Indian system of health. But did you know that Ayurveda is more than these one-off practices?
Ayurveda is the world’s oldest system of holistic medicine. Ayurvedic doctors in India study for years and undertake residency, similar to medical students in the US, in order to earn their degrees. In fact, to this day, Ayurveda serves as the primary form of medicine in India. And, the good news for the skincare junkies of the world – Ayurveda has its own unique skincare philosophy that has been tested and refined on billions of individuals for over 5,000 years!
So, what is Ayurveda’s approach to skincare? Ayurveda is all about results. After all, it was born long before marketing spin could drive sales, and it has stood the test of time because it works.
Ayurvedic skincare is rooted in the concept of natural. While the word natural has many loose meanings these days, Ayurveda is basically the O.G. of natural. Its definition is far more all-encompassing, and that’s because Ayurveda believes that our skin actually eats. Thus, the best way to maintain and reclaim the health of the skin is to feed it plants and other natural extracts that ultimately help to restore the skin’s natural intelligence and deliver a bright, radiant glow.
The idea of food as medicine has become quite trendy these days, and with good reason, but what about skincare as medicine? Skin is our body’s largest organ. So what we put on our bodies, not just what we put in our bodies, matters – a belief Ayurveda has been promoting for millennia!
Today’s modern, western medicine has validated Ayurveda’s long-held belief that botanicals can heal. In fact, many present-day pharmaceuticals and skin care products include pure plant compounds or synthetic forms of drugs found in plants.
So, how does one go about developing an Ayurvedic skincare routine? The first step is a nourished mind and body. As a holistic science, Ayurveda believes we must take care of our whole self and that healing with nature - herbs, spices, flowers, fruits, and vegetables - is the best way to do so. All-natural products to cleanse, nourish, and moisturize are the foundation of Ayurvedic skincare.
But what, you ask, if I want more? After all, how is it that this crazy old, all-natural, highly efficacious, holistic health and beauty system exists, and yet, most Americans are only aware of basic components of it? That’s the question my dear friend Amy and I found ourselves asking, and that’s why we founded Taza Ayurveda: a health and beauty brand on a mission to inspire humanity to live fully.
While Amy and I came to Ayurveda very differently, it was our shared belief in the ancient science and our deep desire to share it with others that led us to create Taza. For me, growing up in India, Ayurveda was a part of my life from birth. It was also the holistic solution that brought my life back to balance when I moved to the U.S. and fell out of touch with nature (and my true nature). Amy, on the other hand, grew up in Indiana with white bread, diet coke, and prescription drugs, and only came to know and embrace Ayurveda later in life as a way to overcome the stresses of modern city life that had left her mentally and physically exhausted, not feeling or looking her best.
Having had our wellness - our lives - transformed by Ayurveda, my cofounder Amy and I wanted to give this gift to others. Unfortunately, we found the existing Ayurvedic solutions on the market were largely “inspired-by.” We felt strongly about staying true to the authenticity of the ancient science - using the ingredients, formulations, techniques that have been used and proven for over 5,000 years. Thus, Taza was born!
So, for those of you interested in experiencing authentic, Ayurvedic medical-grade skincare offerings, head over to Taza Ayurveda! Our introductory Nourish Regimen is comprised of three superstar products developed based on classic Ayurvedic formulations using wild-harvested, whole herbs (many indigenous to India). It just launched and you can shop it here!
If you want to begin incorporating Ayurveda into your daily routine, below is my favorite herbal beverage from my youth, one with a truly holistic benefit: the saffron latte. We also use this exquisite herb in our Kumkumadi Nighttime Facial oil.
Known as Kesar Doodh, the saffron latte is a nourishing elixir filled with Magnesium, Iron, Vitamin C, and Potassium. Crocin, which delivers the intense orange color in saffron, is a rich source of carotenoids and antioxidants. This spice, when combined with milk, can improve digestion and appetite, regulate blood sugar levels, keep your skin healthy, and even enhance your immunity.
I personally drink it before bed, especially on Sunday, to beat the scaries and achieve a good night of sound sleep.
What you need: 1 cup of milk or your choice of non-dairy substitute, ¼ teaspoon saffron strands, ¼ teaspoon cardamom powder
How to Make: Heat milk, saffron strands and cardamom powder on the stove and serve warm. Feel free to add some turmeric to it for an anti-inflammatory boost!
Photo via Taza Ayurveda